The Transformative Power of Agri Value Chain Digitization

Modern day challenges are complex, interconnected and data driven. With Agri Value chain digitisation, the underserved among the value chain get access to the tools that can be leveraged to maintain digital records, access them in the fingertips, and contribute to the knowledge creation and automated dissemination collaboratively. This information can be shared, analysed and used to inform decision-making along with trusted participants across the network.

FPO Digitisation in the Agri Value Chain

Your organization can leverage VarunaStar Agri- Value- Digitization Platform to have a significant and positive impact on farmers via aggregation by FPOs. Digitisation can enhancing various aspects of agricultural & agri business best practices, improving access to resources, new products, technology, agri advisory and promoting sustainability in a measurable & automated manner.

Empowering Agriculture for Greater Good

NGOs, CBBOs, Corporate Programs & other Philanthropic organizations play a pivotal role in uplifting agricultural communities and driving positive change from the groundup. Agri Value Chain Digitization is the key to maximizing the impact of your initiatives. Our suite of innovative products is designed to help CBBOs and philanthropic organizations empower FPOs, farming communities and promote sustainable agriculture across the agri value chain.

Benefits of VarunaStar

Impact Measurement & Amplification

Easily track the impact of interventions, ensuring that resources are directed to areas where they are most needed. By enabling VarunaStar in your FPOs, your organization can significantly amplify its impact on FPOs success

Advanced statistics for better analysis

Access to aggregated data and performance metrics enables your organization to make data-driven decisions, allocate resources effectively, and measure the success of your initiatives.

Training & Capacity Building

Leverage our digital tools to scale out training initiatives to all FPOs and farmers and ensuring they can maximize the benefits of access to knowledge from value chain players at their fingertips.

Key Features of VarunaStar

Automated Farmer Alerts & Insights

Use a wealth of timely alerts & insights to help farmers get timely & relevant information about Crops Stages, Agri Practices, Activity & Input use reminders, Markets info & FPO’s activities.

Crop Management for FPOs and Farmers

FPOs can record and monitor farmer, & their crop growth to support them with a timely package of practices, input resources and do yield estimation for planning market linkages & contracts.

Market Access via Online Catalog

VarunaStar connects FPOs to local and online markets via a marketplace feature, enabling them to list and promote their produce online and get access to latest Agri-Input products and services.

Knowledge Hub to share Best Practices

Our platform offers a repository to hold agricultural best practices, expert advice, business knowledge which FPO staff and farmers can access on the go.

Business Monitoring & Dashboards to success

Digitize FPO business operations, marketing & crop tracking to enable successful business transactions and get business insights via dashboards and charts.

VarunaStar is offered on a Pay-as-you-go software-as-a-service (SaaS) model. This means your organisation such as CBBO, Corporate mentoring Farmer Producer Organizations, Producer Organizations and Co-operative Groups need low capital investment to streamline digital operations.

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Let’s Create Lasting Change Together

Let us collaborate with your organization to implement Agri Value Chain Digitization solutions aligned with your mission. By integrating these solutions, you can empower farming communities and drive sustainable change.

Background: What is a Farmer Producer Organization (FPO)?

Farm Collectives have long served as a way to improve the joint bargaining power of small holder, marginal farmers and producers. Many farm cooperative societies have existed in India under the Mutually Aided Cooperative Society Act (MACS) of 1995. To further enhance the collective framework the Govt. of India initiated the Farmer Producer Organization (FPO) policy in 2013 for registration of FPOs under the Companies Act.
To quote from the Policy Guideline : “Collectivization of producers, especially small and marginal farmers, into producer organisations has emerged as one of the most effective pathways to address the many challenges of agriculture but most importantly, improved access to investments, technology and inputs and markets. Department of Agriculture and Cooperation, Ministry of Agriculture, Govt. of India has identified farmer producer organisation registered under the special provisions of the Companies Act, 1956 as the most appropriate institutional form around which to mobilize farmers and build their capacity to collectively leverage their production and marketing strength.”

Why do we at Samudra believe in FPO Digitization ?

Most Farmer Producer Organizations (FPO) are relatively new companies and tend to operate using manual processes and methods. Day-to-day operations of the FPOs require co-ordination between the shareholder farmers, supporting institutions and other ecosystem actors like buyers, suppliers and logistics operators. The speed of operations and successful scale up of an FPO are heavily impacted by the number of people it can hire to manage all the daily co-ordination, office and field operations. Typical FPOs are limited to operate with usually two or three dedicated employees to minimize the cost of operations. Further manual record keeping and maintaining multiple record books increase the chances of error and makes reconciliation across business transactions difficult. This makes the case for simple digital tools for FPOs which can help improve the operational efficiency of the FPO workforce and also aide in digitally tracking all business transactions in an easy and secure manner.